KPPSC BUSINESS ADMINISTRATION PMS SYLLABUS

11. BUSINESS ADMINISTRATION
Total Marks – 100

Candidates will be asked to attempt total Five questions. They will attempt at least one question (out of
two) from each part. Short note within the question (without choice) can also be given
Part I
Management
1. Nature and scope of Management – Different Schools of thought
2. Planning – Planning process, planning tools, Change Management
3. Organization – Type of Organization, Theory of Organization, Group dynamics, staffing
4. Actuating – Leading, approaches to Leadership – Coordinating, communicating, motivating
5. Controlling – Budgetary control, Budgetary process
Part II
Principles of Marketing
1. An overview of Marketing
2. Marketing’s role in Society and inside a Firm
3. Environment of Marketing
4. Strategic Planning and Marketing
5. Marketing Mix i.e. product,. Pricing, place (Distribution, Channels), Wholesaling, Retailing, Sales
Promotion (Advertising, Public Relations)
6. Global Marketing
Part III
Financial Management
1. Nature and scope of Financial Management
2. interpretation of Financial Statement – Ratio Analysis, Trend Analysis – Common Size Analysis
3. Time Value of Money – Concept of TVM, Net Present Value, Pay Back Period, Internal rate of
return
4. Working Capital Management – Cash Management, Receivable Management, Inventory
Management
5. Portfolio Management – Types of Investment, Financial Securities, Diversification Of Risk
6. Accounting – Accounting cycles, preparation of Financial Statements, Balance Sheet, Income
Statement

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