Saturday, July 9, 2011
PMS Mass Communication Paper-II
PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVE EXAMINATIONFOR RECRUITMENT TO THE POSTS OFPROVINCIAL MANAGEMENT SERVICE, ETC.
MASS COMMUNICATION (OPTIONAL) PAPER-II
TIME ALLOWED: 3 HOURS MAXIMUM MARKS: 100
Note: Attempt in English or Urdu.
Attempt any FIVE questions in all. All questions carry equal
Q.1: Iner-Personal communication contributed significantly in the
development of human civilization. Comment. (20)
Q.2: Language is the most frequently used means of communication,
but it is an inadequate vehicle of effective communication because
of its symbolic structure. Discuss. (20)
Q.3: What is "Frame of Reference"? What is the importance of frame of
reference for persuasive Communication? (20)
Q.4: What is the importance of Media Relations for an effective public
relations campaign? Elaborate. (20)
Q.5: Define the difference between Crowd, Mass and Public. What is
the role of Mass Media in formation of public opinion? (20)
Q.6: Explain the role of Teachers, Writers and Artists as opinion
leaders in Society. (20)
Q.7: Analyse critically the performance of ISPR and Foreign PublicityDepartment in context with ongoing war against terrorism. (20)
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