Saturday, July 9, 2011

PMS Mass Communication Paper-II


PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVE EXAMINATIONFOR RECRUITMENT TO THE POSTS OFPROVINCIAL MANAGEMENT SERVICE, ETC.
 
MASS COMMUNICATION (OPTIONAL) PAPER-II 
 
TIME ALLOWED: 3 HOURS                                MAXIMUM MARKS: 100
Note: Attempt in English or Urdu.
Attempt any FIVE questions in all. All questions carry equal
marks.
 
Q.1:         Iner-Personal communication contributed significantly in the
development of human civilization. Comment.                         (20)
 
Q.2:         Language is the most frequently used means of communication,
but it is an inadequate vehicle of effective communication because
of its symbolic structure. Discuss.                                               (20)
 
Q.3:         What is "Frame of Reference"? What is the importance of frame of
reference for persuasive Communication?                                (20)
 
Q.4:         What is the importance of Media Relations for an effective public
relations campaign? Elaborate.                                                   (20)
 
Q.5:         Define the difference between Crowd, Mass and Public. What is
the role of Mass Media in formation of public opinion?         (20)
 
Q.6:         Explain the role of Teachers, Writers and Artists as opinion
leaders in Society.                                                                          (20)
 
Q.7:         Analyse critically the performance of ISPR and Foreign Publicity
Department in context with ongoing war against terrorism.  (20)

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